If you are an owner or manager looking to increase your hotel or apartment profits then listen up. This article will outline the 5 key tips for hotel marketing online. These are easy to implement suggestions that anyone with any computer skill level can easily use in their hotel’s marketing strategy.
1. Online Advertising
The first key to online marketing for hotels is advertising your business online. Certain websites allow you to pay to be advertised on their site. An example of this is the popular search engine website Google. Google offers different advertising prices for any budget. Start off small and build your way up to more ads as your hotel profits come in.
2. Social Media Involvement
The second key to hotel marketing online is social media involvement. Social media is everywhere now and everyone uses it, so why not utilise this ever-growing marketing technique? Create a Facebook page for your hotel so users can like it and be informed on any special offers or changes that happen. This creates more traffic and allows your hotel to be more easily found. Twitter is another platform that can be utilised to create more hotel profits. Write informative and interesting tweets about your hotel and local area and include hashtags to create more traffic. Example hastags would be #hotel #holiday #tourism #(your hotel’s city) these are just keywords that help people find you, get creative with them! Always remember to use social media in your tourism strategy.
3. Guest Ratings
Guest ratings are one of the most important online marketing tools for hotels out there. When a potential guest searches for your hotel, you want what they see to be mostly positive. Strive to create good positive feedback from guests by encouraging them to provide reviews on tripadvisor and other review sites.
4. Update Your Website
Hotel marketing online relies on an exceptional company website. If people come across your site, no matter how many do, if it is of poor quality then they will not consider staying with you. The website is like a big advertisement representing everything the hotel is, so you want it to show off all the positive attributes well. There are many websites that can help you create the best looking and functional website for your hotel. They generally don’t cost very much. Someone will help you with the entire process; just direct them as to what you would like on your site and they will create it for you. This is a wise small investment that will help bring in new customers. Develop a striking and informative website to maximize hotel profits and ensure you have an easy to use online booking platform built in to the site.
5. Keep Track of Stats
The final key of online marketing for hotels and apartments is keeping track of your statistics, meaning traffic. Regularly check your online traffic with free online tools such as Google Analytics to know just what is being clicked on, how many times, and when, to know how you are doing in your online marketing. Marketing is about always improving what works and getting rid of what doesn’t work. Don’t wait around for traffic; actively promote your property to improve your profits exponentially.