Here are some common mistakes that are often made in tourism online marketing.
it’s not all about SEO optimisation.
Yes, it is very true that SEO optimisation is very important when it comes to tourism online marketing. However, SEO optimisation is not the only aspect needed in order for your online marketing efforts to succeed. SEO optimisation is solely for increasing traffic to your tourism web site but the purpose of your tourism web site is to do more than attract internet users. Tourism online marketing should generate a sale to help profit the business. You must pay attention to the amount of traffic coming to your web site and also to the amount of sales that generate from that traffic. When your high volume traffic matches your high volume sales, you are guaranteed to have a successful tourism business.
Failing to keep your customers coming back.
Okay, you have gotten the attention of a customer and successfully generated a sale from that customer. But now that the sale is final, you give no reason for the customer to ever come back. It is true that most tourism online customers stay with their online booking channel. However, if a new and better offer were to come up, some of those customers may opt for the other option. Keep your customers coming back with things like sale suggestions, follow-ups, discounts, and add-ons.
Ignoring social media advertising.
Social media has stormed into the advertising industry and has proven to be a permanent part of having a successful business. Tourism online marketing can truly thrive if advertising is done through social media. Not only will it expose your business to lots of people in a variety of regions, but it will also travel to other people through social media enthusiasts. Do not allow negative connotations about social media deter you from using this method of online marketing. Social media can be extremely beneficial if used properly.
Failing to connect with others through social media.
Choosing to use social media to get your tourism online marketing out to the world will require that you connect with individuals on social media web sites. You should encourage your followers to leave feedback about your tourism business so that the word can spread and you can generate more customers. You are more likely to get more believers in your company if the feedback is coming from actual customers.
Not providing updates.
The Internet is an ever-changing medium for advertising a business. Because of that, you must make sure that your web site stays up-to-date and interesting for customers to keep coming back. Your tourism site should constantly stay up to date with new offers, what’s on information and your latest deals so that your customers stay informed and want to keep using your web site. Yes, your mission in tourism online marketing is to increase the sales for your business. But you must make sure to keep your customers happy and wanting to come back for more.